Introduction:

Meet Siam Green, the distinguished and respected cannabis dispensary, holding a leadership position in Bangkok, Thailand. With a remarkable presence, they've expanded to four branches – three in Bangkok and one in the vibrant locale of Phuket. Their commitment extends beyond delivering high-quality cannabis products to prioritizing legality and transparency in the industry.

At Siam Green, it's not just about the product; it's about empowerment through knowledge. They're on a mission to reduce stigma, ensuring that each product is not only enjoyed safely but also understood thoroughly. Their approach goes beyond the transaction; it's about fostering a community that embraces the benefits of cannabis responsibly.

Objectives:

As they sought to elevate their brand, we embarked on the journey to create a distinctive logo and brand identity. Our design process aimed not only to encapsulate the essence of Siam Green's commitment but also to reflect their dedication to education, transparency, and the responsible enjoyment of cannabis.

We faced the exciting challenge with Siam Green of departing from the stereotypical designs and colors often linked with the cannabis industry. The goal was clear: position Siam Green as a serious and respected company. Our primary objective centered around crafting a distinctive logo and complementary assets, such as business cards, letterheads, and an Instagram profile picture. The unique challenge lay in finding the sweet spot between projecting professionalism while embracing the lively, bold, and trendy aspects inherent in cannabis culture.

Design Brief:

The Siam Green project presented a multifaceted brief, urging us to depart from the conventional colors and styles associated with the cannabis industry. Central to the challenge was instilling an elegant touch, aiming to redefine perceptions within the industry. Beyond aesthetics, the design needed to serve as a visual ambassador for the core values of Siam Green – seriousness, transparency, a commitment to high quality, and a fervent dedication to education.

This comprehensive directive guided our creative process, shaping a brand identity that not only embraced these values but also positioned Siam Green as a unique and sophisticated presence in Thailand's cannabis landscape.

Process:

1. Client Input: Fill Us In!

Before diving into the design world, we start by giving our clients a simple questionnaire. They spill the beans about their business, share inspirations, and lay out their goals. If they've got any design references they love, we want to know! This gives us the inside scoop to kick off the creative process.

2. Research: Get to Know the Scene!

With the client's insights in hand, we dive into their world to understand industry trends, what competitors are up to, and what people like. We study the target audience, ensuring our design connects with them.

3. Conceptualization: Let's Get Creative!

Armed with client input, we start the creative journey. We brainstorm different design ideas that match the project goals. Our aim? Making visuals that tell the client's story and catch the eye in a busy market. We explore a bunch of creative paths for lots of options.

4. Development: Collaborative Perfection!

We're all about teamwork. After handing over the initial designs, we team up with the client, bouncing ideas back and forth. Thanks to the insights gathered from our client questionnaire, we often hit the bullseye on the first try. With minimal revisions needed, it's more like a smooth duet than a back-and-forth ping-pong match. This collaborative approach ensures that our visuals not only meet but often surpass expectations. It's the magic that happens when we truly understand our clients from the get-go.

Results:

Conclusion:

In conclusion, our collaboration with Siam Green was marked by the client's meticulous and detail-oriented approach, a characteristic that we wholeheartedly embraced. We took joy in supporting them through the intricate process, ensuring that every nuance was carefully considered.

The result is a logo and brand identity that precisely aligns with their vision and requirements. Siam Green now proudly utilizes this distinctive identity not only in communication but also for shop branding and merchandising.

This successful partnership showcases our commitment to meeting the unique needs of a meticulous and discerning client.

Contact Us:

Ready to bring your visions to life? We're here to turn ideas into eye-catching designs. Whether it's crafting a captivating logo, enhancing your brand identity, or tackling any graphic design challenge, we've got your back.

Let's start creating together. Drop us a message, and let's make your design dreams a reality!