Introduction:

Meet Patlush, the soon-to-launch online subscription platform pioneering a unique connection between creators and their fans. As a first-of-its-kind service in Thailand, they approached us to craft a distinctive brand identity.

Objectives:

Our task was to design a logo and accompanying assets like business cards, letterheads, and an Instagram profile picture. The challenge? Striking a balance between professionalism and the vibrant, bold, and trendy essence Patlush embodies. In our design, we've artfully woven elements of Thai culture with a tech-inspired aesthetic, capturing the essence of this groundbreaking platform.

Design Brief:

Navigating the design journey with Patlush posed a unique challenge as their initial briefing was relatively broad and open-ended. The client, while eloquently outlining their platform's purpose and sharing a preferred color palette, left much room for interpretation. In essence, Patlush entrusted us with creative freedom to encapsulate their identity, providing minimal specific instructions. This presented an exciting opportunity for our team to infuse their brand with a distinct visual personality, drawing inspiration from their innovative subscription-based platform and the chosen color scheme.

Process:

1. Client Input: Fill Us In!

Before diving into the design world, we start by giving our clients a simple questionnaire. They spill the beans about their business, share inspirations, and lay out their goals. If they've got any design references they love, we want to know! This gives us the inside scoop to kick off the creative process.

2. Research: Get to Know the Scene!

With the client's insights in hand, we dive into their world to understand industry trends, what competitors are up to, and what people like. We study the target audience, ensuring our design connects with them.

3. Conceptualization: Let's Get Creative!

Armed with client input, we start the creative journey. We brainstorm different design ideas that match the project goals. Our aim? Making visuals that tell the client's story and catch the eye in a busy market. We explore a bunch of creative paths for lots of options.

4. Development: Collaborative Perfection!

We're all about teamwork. After handing over the initial designs, we team up with the client, bouncing ideas back and forth. Thanks to the insights gathered from our client questionnaire, we often hit the bullseye on the first try. With minimal revisions needed, it's more like a smooth duet than a back-and-forth ping-pong match. This collaborative approach ensures that our visuals not only meet but often surpass expectations. It's the magic that happens when we truly understand our clients from the get-go.

Results:

Conclusion:

In a nutshell, our collaboration with the client has been a roaring success. Their positive response to our creative directions propelled us forward. Following a couple of rounds of insightful feedback, we presented the near-final version via a PDF and video walkthrough.

Thanks to our initial questionnaire and creative finesse, we nailed it. The client received a comprehensive pack, including a brand board and folders for digital and print assets. From banners optimized for social media to logos tailored for websites and print, our design journey has culminated in a versatile and impactful brand toolkit.

Furthermore, this meticulously crafted brand identity didn't just stop there. It seamlessly extended its influence to shape the web design and overall visual ambiance of their website. The cohesive integration across various platforms solidifies the brand's presence and ensures a consistent and memorable user experience. This collaborative triumph truly adds significant value to the client's brand across both digital and physical realms.

Contact Us:

Ready to bring your visions to life? We're here to turn ideas into eye-catching designs. Whether it's crafting a captivating logo, enhancing your brand identity, or tackling any graphic design challenge, we've got your back.

Let's start creating together. Drop us a message, and let's make your design dreams a reality!